What has changed is the powerful software that allows Reiner to analyze a new site in 5 minutes, as opposed to the 8 hours he spent just a few years ago. Characteristics for identifying a good site have not changed in 40 years they still include real estate prices, customer age, competition, ethnicity, income, family size, population density, nearby hotels, and buying behavior, to name just a few.
Robert Reiner, director of market development, is charged with identifying the sites that will maximize new store sales without cannibalizing sales at the existing Red Lobster locations.
The casual din- ing market may be crowded, with competitors such as Chili's, Ruby Tuesday, Applebee's, TGI Friday's, and Outback, but Red Lobster's continuing success means the chain thinks there is still plenty of room to grow. Transcribed image text: Locating the Next Red Lobster Restaurant Video Case From its first Red Lobster in 1968, the chain has grown to 705 loca- tions, with over $2.6 billion in U.S.
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